Sh**t I Smoke!

The Sh**t I Smoke! mobile app uses data from the OpenAQ platform to demonstrate the severity of air pollution by comparing it to cigarette smoking.

Sh**t I Smoke! was developed by Amaury Martiny and Marcelo Coelho.

The Problem

Air pollution is largely invisible. Most people don’t realize that it’s the number one environmental contributor to premature death worldwide and that it affects nearly every organ in the body. Greater public awareness of the dangers of air pollution is needed so that individuals demand action from polluters and regulators.

The Solution

Sh**t! I Smoke is a mobile app that compares air pollution to cigarette smoking. Concerned about air pollution since being exposed to serious levels in his youth, software developer Amaury Martiny got the idea to create the app when he discovered a formula developed by Berkeley Earth that translates the health impacts of air pollution into the equivalent health impacts of cigarette smoking. The Sh**t! I Smoke app connects the Berkeley Earth rule of thumb that one cigarette per day is the rough equivalent of a PM2.5 level of 22 μg/m3 to open air quality data around the world to show how, by simply breathing, most of us are inhaling the equivalent of a pack of cigarettes (and often more) each month.

Sh**t! I smoke: a mobile app that compares the amount of pollution that one breathes in to the equivalent amount of cigarettes smoked. Image courtesy of Sh**t! I smoke

How OpenAQ Helped

The Sh**t! I Smoke app relies on real-time air pollution data accessed from the OpenAQ Data Platform and AQICN. Its developers are grateful to OpenAQ for making air quality data freely available and are adamant advocates for the provision of open data by governments around the world.

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